Blending our love of traditions with our powers of innovation, we bring you the time-honored Sindoor with a modern twist. Our liquid Sindoor gives you a rich, long-lasting color that doesn’t smudge, fade, or crease. Available in both red and maroon, our Sindoor is designed with a sponge-tip applicator for an easy and precise application – perfect for the modern Indian woman. No parabens. No fragrances. Only rich color. Formulated in India.